R2i is a full-service creative agency with a forward-thinking team of digital-savvy strategists, technology architects, and boundary-pushing creatives. With a mission to accelerate business outcomes and create meaningful connections between brands and customers, my role as Senior Brand Designer is integral in delivering a high-impact digital experience for our clients.
Some of the major brands I have worked with at R2i include Amazon, Microsoft, Pentair, PG&E, Splunk, CloudBlue, Centrify, Idaptive, Mobileiron, Crownpeak and many more.
This gallery contains a selection of some of the more in-depth projects I played a part in.
Office Environmental Branding
Idaptive Brand Awareness Animation
A custom animated brand awareness ad that garnered an unheard of 50% completion rate during its campaign.
Demand gen ads
"Be Wise" Campaign
An illustrated (and at some times animated) campaign concept for Komprise demand gen.
A library of custom illustrated assets implemented into the Be Wise campaign.
An early exploration into the Komrpise “Be Wise” illustrated campaign for demand gen and brand awareness.
Rebrand Campaign VisionBoards
An infographic built alongside an eBook developed to build brand awareness and inform potential customers of the Mobileiron platform.
Mock Website Refresh
An early concept during the rebrand phase which acted as the foundation for the eventual website overhaul.
Web Banner Ads
Platinum, Gold and Silver Awards for Logo, Brand Identity, and Company Branding.
Animated Web Banners
"Fast" Landing Page Campaign
Upon completion of a detailed whitepaper on how CloudBlue can help customers hit the XaaS Economy running, we designed and developed a custom landing page to spread awareness and connect with potential leads.
CloudSummitX Promotional Mailer
This was an extremely fun direct mailer project inviting industry leaders to a VIP Experience at IngramMicro’s CloudSummitX event.
CloudBlue Website Re-Design Concept
The early phases of a website redesign for the CloudBlue homepage.
Brand Vision Board
Web Banner Ads
Social Media Posts
Website Design Overhaul
A preview of a 35 page spread of custom brand guidelines developed for Centrify at the completion of the brand refresh I lead.
Lighthouse is a Home Security System for the modern age. Born from the minds that brought forth 3D camera technology and Self-Driving AI, Lighthouse seeks to be a smart watchdog for your home while you're away, monitoring movement and sporting facial recognition and 3-Dimensional object tracking.
I teamed up with Lighthouse as they were approaching the launch of their product to mass market. I designed everything from animated ads and email blasts, to the cart flow for the website and packaging design for the wall mount. Things were always moving at a fast pace, decisions changing on the fly, and a final market deadline on the horizon; it was an absolute blast and truly amazing to watch the product grow before my eyes.
Lighthouse Camera Wall Mount
Quick Start Guide
Lighthouse Camera Wall Mount installation guide.
Mobile and Desktop responsive designs for multiple pages as well as the entire cart-flow shopping experience of the Lighthouse website.
Working to establish a recognizable brand in the in the west, LeEco aimed to provide a complete content experience for the millennial consumer. Taking cue's from the original Chinese company, I lead a team of digital designers in defining a relatable brand and tone of voice for LeEco's portfolio of products slated for release in the U.S.
As Head of Digital Design, I acted as both Lead Designer and Art Director for our online presence across web and social media, as well as brand and visual identity for the upcoming products.
Ads, Banners, and Social
Just a few of the many ads, web banners and social posts I helped design, art-direct or produce.
I took the lead in designing and art-directing the visual identity of LeEco's U.S. launch, from brand to product and beyond.
Out with the old, in with the new.
While keeping the essence of the original brand, I strived to bring new life and a millennial edge to our fledgling U.S. presence.
Other departments within the company became clients to my design team as we worked with them to bring their web presence to life. From web, email, to social - we owned and maintained the digital experience from start to finish.
Tapas Media offers both Premium and Community-created webcomics and web novels to an ever-expanding audience at the bleeding edge of the digital comic boom in the west.
As Creative Director, I bring my years of experience in hands-on design as well as a trained eye in bringing creative visions to life to take our content featuring to the next level. I work on everything from visual asset creation for the app and web, to UI and brand development for Tapas' overall user experience.
We are always iterating and executing on ways to improve our User Experience, from content we feature to the way we feature it, I strive to design with the end user in mind.
iOS Appstore Screenshots
Tapas Pocket Logo Resolve
Animated Logo Resolve for Tapas Media.
Animated Logo Storyboard
Storyboard created to assist the animator in realizing the final asset.
From coins to inks.
This is the story of an exploration into making our in-app currency specifically unique to the Tapas brand. Taking the cue from my experience in the mobile games industry, I captured the essence of comic and novel creation (traditional ink) and our own brand identity (the ink blot mascot) to illustrate and design an engaging and refreshing take on in-app currency for our platform.
Banners and Promos
Various banners I have designed and illustrated for the Tapas app and website.
Comic and Novel Cover Design
I hand-craft logos that speak to the identity of every title we publish on the Tapas platform. Cover design, composition and direction is by me. Actual character artwork done by various creators and artists.
From concept to creation.
A brief look into the process of creating a unique themed asset from scratch. Being able to concept, design and fully render assets like these within a single day allows us the flexibility to specifically launch targeted, seasonal campaigns at our audience.
Covers I illustrated from scratch.
Pocket Gems was one of the first to enter the mobile gaming industry with a bang back in 2009. Titles like Tap Zoo and Pet Hotel put them on the map of the new mobile gaming craze and they've been going strong since, with a vision to bring truly enjoyable games to an ever-growing audience and a platform that is always on the cutting edge.
I came to Pocket Gems as a junior designer in 2011, and over the 5 years I spent there I helped develop and market every title the company produced. My work was the welcome mat for anyone discovering our games. I acted as the sole graphic designer for the first two years, eventually building up a team both internal and external and growing into a seasoned and passionate Senior Artist.
Ads, ads, ads...
Just a few of the insurmountable number of ads I created for Pocket Gems' extensive library of games over the years. You can even sneak a peek at some of the early, early versions of Episode and War Dragons.
I played a key part in the concept and design of the Apple Appstore experience for every Pocket Gems title in the 5 years I spent there. We continuously revised and optimized the experience for the best install rates possible.
Hidden Agendas Launch Trailer
I storyboarded, directed, and created visual assets and comps for the Hidden Agendas Game Launch Trailer. The composition at the end of the video influenced the actual mechanics and gameplay implemented in the final product.
Hidden Agendas Launch Ads
Hidden Agendas was one of the last titles I helped launch before transitioning full-time to the Episode team.
War Dragons "Learn Spells" Video
Working with an outsourced production house, I provided storyboards, art-direction, and visual guides for the development of this and other marketing videos for War Dragons and other Pocket Gems titles.
An early exploration of the User Interface look and feel for Pocket Gems' "Animal Voyage" title.
Very early concepts for Episode icon treatment as well as how we might brand standalone stories like Ugly Americans and Demi Lovato.
A handful of some of the many icons I designed while at Pocket Gems.
Testing... 1,2,3: The Episode Appstore experience was in constant flux as we worked to optimize for the best representation of the game and install rates possible.
Episode - Wedding Night
The animated adaptation of one of our best performing static ads on Facebook, "Wedding Night".
Storyboard and direction created for the "Wedding Night" video.
Character illustration and graphic design done for various Episode "StoryCards" (cover art).
Provided concept sketches and art direction.
Episode Ads... Galore.
Just scratching the surface of the hundreds of ads and other creatives I helped produce while at Episode. From creating ads internally with my design team to managing and art directing an entire creative pipeline for ad production across multiple studios in and out of house, I helped establish and drive the Episode brand into the hearts of many.
I surround myself day in and day out with art and visuals that inspire me. When I'm not creating or designing for work, you can be certain you'll find me doing it for pleasure. I live and breath art and practice and push my creativity every day; whether it's finding crafts to do together with my daughters, or learning a new skill like acrylic painting, I am always on an artistic path of growth.
The following gallery holds just a few highlights from my own personal works and creative ventures. These are either in-depth studies to push my understanding of a given method, or moments and characters brought to life from my mind's eye. I hope to learn and grow from every experience I have, be it as a professional or a hobbyist.